Most wanted this holiday season

According to the findings of Ebates 2012 Holiday Wish List Survey, conducted online in the US by Harris Interactive of 1,121 youth aged 8-18 discovered that kids rank the gifts they want to receive this holiday in the following order:

• A laptop computer (17%)
• The latest iPhone (15%)
• Clothes (11%)
• A 10-inch tablet (iPad or the Motorola Xoom) (9%)
• The latest Android Smartphone (6%)
• Latest mini tablet (5%)
• e-Readers (Nook or Kindle) (4%)

When it comes to the top named gift choices, answers vary by age group and gender:

• Boys 8-9: 10-inch tablet like the iPad (17%)
• Girls 8-9: latest iPhone (16%) or clothes (16%)
• Boys 10-12: Laptop (19%)
• Girls 10-12: Laptop (16%)
• Boys 13-15: latest iPhone (22%)
• Girls 13-15: Clothes (18%)
• Boys 16-18: Laptop (24%)
• Girls 16-18: Laptop (22%) 

When it comes to the number one influential celebrity, answers vary by age group and gender:

• Boys 8-9: Justin Bieber (13%)
• Girls 8-9: Taylor Swift (18%)
• Boys 10-12: Justin Bieber (9%)
• Girls 10-12: One Direction (20%)
• Boys 13-15: Selena Gomez (6%)
• Girls 13-15: Taylor Swift (15%)
• Boys 16-18: Justin Bieber (6%)
• Girls 16-18: Taylor Swift (14%)

Survey Methodology
This survey was conducted online within the United States by Harris Interactive on behalf of Ebates from October 17-24, 2012 among 1,121 8-18 year olds. This online survey is not based on a probability sample and therefore no estimate of theoretical sampling error can be calculated.